Written Thank You & Welcome Cards: The First Step To Customer Retention
Also, for those who want to go the extra mile, I tell them to take a small percentage of whatever commission they earned from their new customer doing business with them (if they did earn something) and throw in a nice gift. In our industry, you are considered to be doing well even if you are in the red for the first month. By taking a small portion of what you made from bringing on that customer, you are STILL in profit and now have a customer that is MANY times more likely to stay and be your lifelong customer in many cases. Do the math on that.
When is the last time you had this happen when you bought something? I bet you’d have to think pretty hard to remember because, the fact is, most businesses and business people don’t live by this “rule” these days. Remember the time someone did? How did it make you feel? Pretty awesome huh?!
Your customers are worth their weight in gold…almost quite literally! 🙂
It’s a proven statistic that it’s 6x more cost effective to retain happy customers than it is to acquire new ones. Additionally, happy customers are 10x more likely to refer others by word of mouth. Let that soak in! B-) A high level of customer satisfaction (where they’re having frequently pleasant experiences) is key to retention!
SURPRISE! People actually like being appreciated 😉 In a world where we can all go ANYWHERE, when someone chooses to do business with you it IS an honor and should be treated as such.